Why do not-for-profit organizations need to have a logo?

Whether it’s the Salvation Army, your city’s amateur bridge association, or an amateur soccer club, you’ll soon notice that they all have a logo. So, if you want to start a non-profit organization or you are a member of an already existing association, it is important to have a logo – it shows that you are a serious entity. Without a logo, it can be difficult to recruit members, but especially get funding.

You have several choices when creating a logo for your non-profit organization. You can work with a professional or an agency. However, you may be in your early days and do not have much money to put on your brand image. So why not try FreeLogoDesign? In addition to being able to create free logos, we offer different affordable packages that meet many needs. Let’s see the steps to create your logo.

Steps to create a logo for a non-profit organization

No matter what your nonprofit’s mission is, you deserve to have a representative logo that looks professional. Here are some steps to follow to create a logo with our editor.

Analyze your organization

All non-profit organizations and associations are unique. Therefore, you will need to take the time to create a logo that will be representative. How can this be achieved? To get started, take a moment to analyze your organization. What do you offer? What are your mission and values? These elements should be your main source of inspiration when creating your logo. 

Ask yourself who your target clientele is

Then ask yourself who your organization is targeting. Is it young families, the elderly, certain minorities? After your organization’s mission and values, this should be the second most important element to consider when creating your logo. Your logo must be able to attract these people at a glance. Do not hesitate to learn about these groups.

Choosing a logo type

All types of logos can be used when creating your nonprofit logo. They do, however, have strengths that can help you promote certain elements of your organization. Monogram and signature logos will mostly emphasize the name of your organization, while symbol logos are typically used by well-known organizations. Combination logos or badges are good options if you want to use both an icon and the name of your nonprofit organization.

Creating a color palette

Now let’s talk about the color palette. This element is important because colors can help convey certain messages. And since colors have meaning, it is important to take the time to choose the shades that will represent you well. Start by choosing a main color that aligns with your values. For example, blue is often associated with confidence and knowledge, while orange is used for entertainment or youth. Here’s a tip: don’t choose more than three colors for your logo. Because, the more colors you add, the more you’ll increase your chances of creating something unbalanced or chaotic.

Choosing fonts

Fonts are also an important part of your nonprofit logo, as they also help convey a specific quality. For example, if you have an organization for families, fonts without serifs or sans-serif would be more appropriate because they are considered more accessible.

On the contrary, if you run a more serious association, serif fonts might be an option, as they are more traditional. After choosing what type of font you want for your logo, all you have to do is test them to find the ones that will meet all your needs.

Where can you find ideas for your organization’s logo?

You may not know where to start or you simply don’t have ideas for your nonprofit logo. You can start by drawing everything that comes to mind or try to come up with ideas by talking to other members. There are also many inspiring resources on the web like Pinterest, which we really like. You can also look at logos of other organizations. Of course, there is no question here of copying what others are doing. 

FreeLogoDesign also has a resource for you. We have a page called Logo Ideas where you will find different templates created by our team of graphic designers. There are as many logos for restaurants as there are for businesses. We even have a page dedicated to logos for community and non-profit organizations. 

In conclusion, it’s not that complicated to create a logo for a nonprofit organization. Start by analyzing your organization then try to identify target clientele and target their needs. Then, choose a logo type, color palette, and fonts. Once created, all you have to do is display your logo everywhere: your website, business cards and official documents. 

If you want to learn more about nonprofit logos, why not discover the history and meaning of the Red Cross logo? Enjoy!