Sagi Haviv has designed some of the most iconic logos on Earth–and that’s not an exaggeration. He’s designed logos for PBS, Chase, Mobil, Showtime, and National Geographic, just to name a few. Yep, this guy’s the real deal.

Oftentimes, people think a good logo is one that says a lot about the company, or is just really pretty. In this video, Sagi Haviv gives us the most definitive answer as to what makes a logo great. The fact is, a good logo should be three things:

When you strike the balance of these 3 things, you have a good logo.

So, what makes up a bad logo? If a logo is generic, or if it’s too complicated to be formatted in different pixel sizes, you’ve got yourself a bad logo.

Check out our full interview with Sagi here:

‍Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.https://www.cghnyc.com

Sagi Haviv has designed some of the most iconic logos on Earth–and that’s not an exaggeration. He’s designed logos for PBS, Chase, Mobil, Showtime, and National Geographic, just to name a few. Yep, this guy’s the real deal.

Oftentimes, people think a good logo is one that says a lot about the company, or is just really pretty. In this video, Sagi Haviv gives us the most definitive answer as to what makes a logo great. The fact is, a good logo should be three things:

When you strike the balance of these 3 things, you have a good logo.

So, what makes up a bad logo? If a logo is generic, or if it’s too complicated to be formatted in different pixel sizes, you’ve got yourself a bad logo.

Check out our full interview with Sagi here:

‍Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.https://www.cghnyc.com

Sagi Haviv has designed some of the most iconic logos on Earth–and that’s not an exaggeration. He’s designed logos for PBS, Chase, Mobil, Showtime, and National Geographic, just to name a few. Yep, this guy’s the real deal.

Oftentimes, people think a good logo is one that says a lot about the company, or is just really pretty. In this video, Sagi Haviv gives us the most definitive answer as to what makes a logo great. The fact is, a good logo should be three things:

When you strike the balance of these 3 things, you have a good logo.

So, what makes up a bad logo? If a logo is generic, or if it’s too complicated to be formatted in different pixel sizes, you’ve got yourself a bad logo.

Check out our full interview with Sagi here: