Branding in general terms is never about just visual perception or verbal message – it is the issue of the whole image people get hearing the name of a company or seeing its brand identity signs. So, designing the signs and symbols which make a brand original, easily seen and transferring the appropriate message is a job of a great responsibility. In Tubik Blog, we have already published numerous case studies showing the process of logo creation in details and also provided deeper considerations on correlations of branding and user interface design.

Our previous book Design for Business was devoted to the topic of problem-solving and goal-centered design. Grounded on the ideas, strategies and tips, offered in it, this issue will add more practice and unveil the creative process for logo design productively applied here in Tubik Studio. Hopefully, it will be useful to build successful and productive strategies both for designers working in the field of branding and business people wishing to get more about design techniques and their impact on business processes.

Welcome to download the book at one step or read it online below.

To download the previous issue of Tubik Magazine called Design for Business, welcome here