However different their definition and functions may be, the right integration of schema markup would lead to an escalation of your E-A-T. Take note of these various types of schema markup and property that help increase your E-A-T, and integrate them on your website.

1. Person Schema Markup

You know how job-seekers have to show their credentials and expertise to their potential employers so their chances of getting hired might be high? 

That particular principle is also applicable to the strategy of increasing your E-A-T. To increase your E-A-T, you need to communicate your expertise and authoritativeness to various search engines, and you can do it by using the person schema. 

The person markup includes numerous choices of properties that could be listed on your page to yield context about you, many of which strongly support the E-A-T. The choices include the award, brand, affiliation, alumniOf, honorificPrefix, honorificSuffix, hasCredential, sameAs, jobTitle, and many more. Your biography page is a great page to feature the person schema.

2. Organization Schema Markup

Organization schema is, without any questions, one of the best schema types to back-up your E-A-T efforts. It supports generating brand signs that could improve your website snippet presence in SERPs and your Knowledge Graph entry. 

This schema type brings various properties that could provide further details regarding your brand. These properties include but aren’t limited to address, founder, foundingDate, duns, hasCredential, parentOrganization, memberOf, and knowsAbout. You may include these pieces of information on your “Contact Us” or “About Us” page. Always ensure to mark up your page accordingly!

3. Article Schema Markup

If you’ve ever seen content like news articles or blog posts on Google News and article search suggestions, the article schema markup is being utilized. 

You can choose between BlogPosting or NewsArticle schema, depending on your content.

The pre-requisite properties for the article schema markup are image, headline, and datePublished. 

4. Product Schema Markup

If you’re engaging in e-Commerce, the product schema markup is the best option for you. Structured data for product pages aid search engines in understanding the purpose and content of the web page where the products are listed. 

But always remember to fill in the fields that would strengthen your company’s reputation, include proof of your expertise or authority, and ask for reviews from famous people.

Say your page is selling fashion accessories and makeup products. Structured data will communicate to the search engines that they’re on-sale products relevant to the phrase or question that the user typed in. 

This schema markup serves business pages on a whole new level by bringing in more interested customers to their web page. 

5. ReviewedBy Schema Property

Another schema property that’s highly efficient in increasing your site’s E-A-T is the “reviewedBy.” Don’t miss out on this property because it’s best for exhibiting your website’s great E-A-T. We trust almost anything reviewed or recommended by experts, don’t we? 

To increase your E-A-T, ask experts to post their reviews and display their names on your webpage for proof and accuracy. Employing this property is an effective strategy if you or your authors lack a strong online presence, but your reviewers have a popular online presence and are true experts in a certain niche.

6. Author Schema Property

“Author” is a schema property that you can utilize for whatever schema type as long as it falls under the Review or Creative Work classification. 

The author schema property should be used as a markup for your byline on web content or blog post. The schema type for this property is either organization schema or person schema. If your site posts content for the company, you must list yourself as an organization and not a person. 

7. Citations Schema Property

Citation is a type of schema property that you can use to list down articles, creative works, or other publications that your content cites or links to. By applying this property, you’re showing search engines that you’re referencing from reliable and authoritative sources. 

Additionally, creating a list of citations in the schema markup may position your business relative to other brands that you associate with. In return, this technique can most likely provide the search engine with quality information that you’re trustworthy and credible online.