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There are a number of things to take into account when creating your web design brief. You will need to provide the website builder with key information on your business, your goals, target audience, and what you need the website to include.

Depending on your business, you may need features such as categories, e-commerce tools, video galleries, forms and more.

If you provide a service, rather than a product, how can customers convert and transact? Will you need a form, an online chat or will you allow customers to purchase a service through your website’s e-commerce feature?

If you are keeping your logo design the same as usual you should provide the web agency with the original logo file; a website with a pixelated or blurry logo can look unprofessional so it is important that your logo is clear and of high quality.

If you do not already have brand guidelines you can create a document after liaising with those working on your website to ensure any future content is consistent and matches your website design and logo.

Review Your Existing Site

Your web design brief should include all of the things you like and dislike about your current website so that the agency can get a better insight.

Discussing your current website with the design team and providing information on the design brief will mean a smoother process when it comes to creating your website design.

In order to take your project forward, it is vital that the web designers understand more about your business, your goals, your audience, and the things you like and dislike in terms of design.

A well-designed and thought out website can help you to advance your business, whether small or large.

This content was originally published here.

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