In this sublist, you’ll find fonts that have been prominently featured in many famous and timeless logos and graphic design examples throughout the years. From free fonts to some of the most intricately designed typefaces, these fonts are the royalty of typography.
Bodoni makes a perfect logo font, and the creators of the Vogue and Clavin Klein logos, among others, were well aware of that. Bodoni typeface has five noticeable characteristics: a dramatic difference between the thick and thin design elements, thin serifs, a vertical axis, horizontal stress, and small aperture. It is commonly used in fashion logos.
13.Didot (purchase only)
The Didot font family is an old and unique one, and designer Firmin Didot started working on it in 1784. With the help of his brother Pierre, they designed and cut the letters for this linotype font, and it was on the cover of Voltaire’s La Henriade. Even though it dates from the 18th century, it’s still a prominent font, now digitized and available for classy logo designs. A famous logo today that uses this typeface is Harper’s Bazaar.
Butler is a serif typeface coming from the same font style as Bodoni. It’s actually a mixture of Bodoni and Dala Floda. The main goal the creators had was to bring some modernism to serif fonts by working on the curves of classical serif fonts and add an extra stencil family.
15.Helvetica (free for personal use)
This typeface is one of the most popular and widely used in the world. Helvetica has clean, no-nonsense shapes. It was designed in 1957 by Max Miedinger for the Haas Type Foundry in Switzerland and originally called Neue Haas Grotesk. In 1960 the name was changed to Helvetica, an adaptation of Helvetia, which is the Latin name for Switzerland.
Its simplicity and clean, sans serif design, makes it a popular choice for many world-renowned brands, such as Fendi, Nestle, and American Airlines.
16.Abril Fatface (free)
Abril Fatface is a modern variation inspired by classic Didone styles. It has both a neutral and strong presence for grabbing attention and readability. Its direct influence comes from advertising posters in 19th century Britain and France. It also supports more than 50 languages.
17.ITC Bauhaus (free for personal use)
The Bauhaus font family consists of four fonts. As the name suggests, it was created for printed material of the famous Bauhaus German school of design and architecture. Two designers, Edward Benguiat and Victor Caruso were commissioned to create a typeface in 1925. The result was a unique geometric typeface that has no serifs or other adornments. Other refined versions of the ITC Bauhaus support more languages and have additional glyphs to support Central European and other languages.
18.Avenir (purchase only)
Designer Adrian Frutiger looked for inspiration to both the past and the future when creating the Avenir typeface. He wanted to reinterpret the geometric sans serif fonts from the early 20th century but infuse 21st-century aesthetics.
This wonderfully simple, yet rich font is used for branding purposes by LG Electronics, Japan Airlines, the City of Amsterdam, and Scottish water, just to name a few.
19.Proxima Nova (free)
The Proxima Nova font family by designer Mark Simonson is a complete reworking of Proxima Sans. It consists of 42 fonts separated in three widths: Proxima Nova, Proxima Nova Condensed, and Proxima Nova Extra Condensed. It is intended to bridge the gap between typefaces like Futura and Akzidenz Grotesk and combine humanistic proportions with a somewhat geometric appearance. Proxima Nova is a great font family to choose for your logo design if you want to communicate professionalism and accessibility: it’s both clean and classy, and down-to-earth and natural.
20.Serifa (free for personal use)
Serifa is another typeface designed by the iconic Adrian Frutiger. It’s a slab serif typeface with a sturdy character. It is loosely based on the Univers font family, also by Frutiger, and other older slab serif fonts. It offers legibility that heavier slab serif and serif fonts lack, but it still manages to be comfortable and elegant.
21.Brandon Grotesque Regular (purchase only)
Brandon Grotesque breaches influence from geometric style sans serif typefaces from the 1920s and 30s. These fonts were mainly based on geometric forms that were optically corrected for legibility. It has a small x-height and restrained forms, that give this font a noticeable elegance.
22.Apple Garamond (not available)
Garamond is a serif typeface that Apple used as part of their brand identity for more than 20 years. It is based on the ITC Garamond font and condensed to 80% of its usual width. Apple owns this font and it’s impossible to buy the license, but you can use ITC Garamond as a substitute, or try to condense it. A similar font family is Cardinal Fruit, so you can opt for that one instead.
23.Yeseva One (free)
Yeseva One is a feminine and elegant serif type. Yeseva’s name is from the phrase “Yes, Eva.” As a sign of complete agreement between a man and a woman, the designer Jovanny Lemonad writes in the Google Fonts description. It is a beautiful choice for a lighter logo that still has subtle and circular serifs, both in the uppercase and lowercase letters.
This content was originally published here.