Approaching a B2B logo design or redesign project? Let’s talk about what you need to consider in order to get the best outcome for your business.

But first, have you noticed an increase in enticing ad claims pinned to the top of your Google searches? Phrases like “Create your own logo instantly”, “$49 Get a Perfect Logo Design” or “5 Custom Logo Concepts in 24 Hours”?

All of those claims should start ringing those “too good to be true” warning bells. I’m sure you’re familiar with some variations of this diagram:

Clicking through those Google ads, a few platforms offer DIY logo design tools, while the majority rely on crowdsourcing or promising to match clients with a pool of “dedicated” freelancers. The obvious dilemma is that these companies promise cheap, easy, and fast while also setting the expectation for professional outcomes. Unfortunately, it’s very rare to get a truly custom professional-looking logo from any of these sources, let alone one that will add value to your business and set the foundation for your brand.

This diagram is closer to how speed and cost factor into good outcomes:

What Is Crowdsourcing?

A majority of websites that offer fast, cheap, and easy design solutions rely mainly on something called crowdsourcing. They offer freelance designers (often unvetted) to sign up for free as creatives on their platform. Clients using these platforms can set up an open “competition” providing a short design brief and a set monetary prize for the winning entry.

The potential pitfalls of crowdsourcing logo designs:

What Are DIY Logo Makers?

It’s clear that design tools are becoming increasingly mainstream. Technological advances have allowed do-it-yourself platforms to flourish at increasingly lower price points. While this democratization of design is wonderful in many ways, allowing more people to express their creativity, there are a few drawbacks to using such tools for B2B logo design or brand building.

The quick and easy process many DIY logo makers employ is quite superficial, often asking for just a company name, tagline, industry, and one “style” out of a limited list (bold, elegant, modern, or decorative). There is usually the ability to select an existing icon from a dropdown for the generator to use for the logo variations in produces. Finally, there are basic options to tweak a selection right in your browser.

So what are some drawbacks?

The Benefits of Working with Dedicated B2B Design Professionals:

Hiring an experienced B2B designer or agency is a great way to avoid all the pitfalls we’ve discussed so far. Design professionals have the education and expertise to guide customers through their B2B logo design journey which typically involves:

How do professionals achieve successful outcomes? If there was a formula it would go something like this:

Concept + Utility + Execution = Successful B2B Logo Design

A polished B2B logo design communicates that you take your business seriously. It is a key building block of any unique and successful brand.

Ready to discuss your B2B rebranding and logo design project? Contact us today!