If you are an entrepreneur, have a long-standing company and logo design, or are planning to start one, sooner or later you face the need to advertise your business. You can advertise in various ways – from traditional and somewhat outdated printed materials, through advertisements in trade magazines, radio and TV advertisements, in social media, to sponsored advertisements, on websites and in applications. Regardless of the form of advertising you choose, you will need to present your business in a way that allows customers to remember you and make a purchase. If you want to know how to do it, I invite you to read this article.

Logo design – a fad or a mousse?

Imagine you are advertising your business on the internet. You write your name, description of your services and contact details. How will you interest your customers? How will your ad stand out from other similarly advertising brands? The answer is a visual message. As humans, we communicate verbally and non-verbally. We unconsciously perceive more information than just verbal messages. Colors, forms, shapes, symbols – all this is intended to convey information on a different level than the usual verbal / text communication. For this reason, the logo design and the entire corporate identity , i.e. all customer contact materials, are key to ensure that the information provided to customers is consistent, interesting, eye-catching and encouraging to choose your company, not a competitive one.

5 steps to a professional logo for your company.

First of all, a professional logo design must be user-friendly. It is necessary to ensure that the design does not evoke negative associations for the company and that it does not contain symbols that may in any way affect the negative or undesirable perception of the brand.

The most important principle of logo design that most designers do not take into account.