Creative logos are used to show the identity of a business, give context to its brand, explain a product or service, identify prospects and potential clients, and communicate a clear message of business purpose and mission.
An effective logo design is capable of communicating many important business messages in a simple, memorable, clear and concise format. It can instantly communicate a company vision, mission, ethos, values and capabilities, brand promise, and messaging. A creative logo design can make the difference between success and failure. In fact a well designed logo can help to create the future of a brand.
Logo Design is an art form that involves creative process and use of various media. The art of logo creation dates back to ancient times when it was used to portray images on clay pots. The advent of print media and signage brought a revolutionary change in the way logos were created. Now they are created using different technologies such as computer-aided design (CAD) and word processing. Some of the most common uses of logos include:
A creative logo maker should not limit his or her imagination or creativity to mere usage of texts or pictures. The graphic designer should also have an eye for a stylish, attractive and readable logo. The design of logos should be something that is appealing to the customers. The logo should be able to create brand loyalty and equity by establishing a clear sense of association between the company and its customers.
One important aspect of creative logos is the choice of fonts. Many companies hire a professional designer to choose the fonts that will be included in their brand identity. Often a font selection is based on keyword tags or set size specifications. However, there are several other factors that need to be taken into account when choosing fonts. These factors are:
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