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It’s that time of year (already?!) when Pantone announces their “Colour of the Year”. The colour (or colours, as is the case this year) choice influences product development and purchasing decisions across multiple industries, including fashion, home furnishings, industrial design, packaging and graphic design. But this year, we feel it’s more than just that – as Pantone themselves say, this year’s choice is “A marriage of colour conveying a message of strength and hopefulness that is both enduring and uplifting.” We definitely all need some of that!

To arrive at the selection, Pantone’s colour experts at the Pantone Colour Institute spend the bulk of every year analysing new colour influences. This could come from the entertainment industry and film production, art collections and new artists, fashion, new technologies, materials and textures, all areas of design, the latest travel destinations and socio-economic conditions. It’s this thoughtful consideration and trend analysis which helps Pantone crown a new shade the next “Colour of the Year”.

After 2020’s Pantone Colour of the Year – Classic Blue “Instilling calm, confidence, and connection”, Pantone has chosen colours with a completely different meaning for 2021. Let us introduce you to PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating.

Pantone believes that these two colours will help people “fortify themselves with energy, clarity and hope” in a world that’s set to face increasing uncertainty, while “spirited and emboldening shades satisfy our quest for vitality”.

Ultimate Gray and Illuminating are two independent colours that underline how different elements come together to support one another. Pantone has described the pairing as “Practical and rock-solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.”

Yellow is the most luminous of all the colours of the spectrum – it’s bright, cheerful and warming.  It’s the colour of happiness, optimism, enlightenment and creativity, sunshine and spring.

In colour psychology, grey represents neutrality and balance. It’s symbolic of solidness and dependability, providing a firm foundation and encouraging feelings of composure, steadiness and resilience.

Pantone’s trend forecasters explained they selected two colours because, “it became apparent that there was never going to be one colour that could express everything that needed to be expressed – that it was, instead, critical to have two independent colours that could come together.”

A combined message of happiness reinforced by fortitude, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope.

This content was originally published here.

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