Having a website for your small business is a must these days. Having one allows you to reach an audience that you would otherwise not be able to without going through a lot of hassle and effort. Plus, it’s easy to update and maintain.

If you’re starting a new business or want to grow your existing one, this guide will help you get your website up and running. You can also have a read here of our article in the latest edition of Niche Magazine, where we look a bit more in-depth at the steps to get to the top of your web design and SEO game! 

Here are some tips on how to create an excellent website for your business:

Define your niche

The first step to creating a website is defining your niche. If you’re not entirely sure what your niche is, perhaps you should take an inventory of what people search for in Google. For example, let’s say you want to create a website for your bakery, if they’re doing searches like “the best cupcake recipe,” the niche may be food or dessert recipes. It would help if you also considered your target audience’s demographic and location.

Choose your platform

The first step in creating a website for your small business is to choose what platform you want to use. There are many different platforms available, including WordPress and Squarespace. However, if you’re looking for something specific, other options might work better for you. Some of the most popular platforms are Shopify and Wix. 

Design your website

It seems like you can’t go wrong with the design of your website. This is often true, but it’s not always that simple in regards to a small business. You’ll want to make sure that your website is visually appealing and help you establish a professional online presence. When designing your website, there are many things to consider, including layout, colour scheme, fonts, images, and more. It can be tempting to slap some text onto a webpage and call it good. But if you want people to find your site and buy from you, you need to have an attractive design.

Add content

The first step in creating a website for your small business is to add content and images. You don’t want to be caught off-guard by suddenly having visitors on your site. If you’re unsure what you should post, start with the essential information, like contact information, and then move on from there.

Optimise for SEO

The first thing you’ll want to do is make sure your website is set up for optimal search engine optimization. This means optimising your website to show up in the best possible way in Google’s search engine. You can find out more on what SEO is in our blog here. 

You’ll want to focus on keywords relevant to your business and make sure your SEO title tag and meta descriptions accurately describe what people can find on your site. It also helps if you use H1, H2, and H3 tags in your content so that these sections of text get a higher priority in the SERPs (search engine results pages).

If you want to create a new website for your small business, you’ll need a unique domain name that will give people an idea of what website they’re visiting. A good domain name has some kind of connection to what you’re selling or who you serve. For example, mydomainnamehere.com would have more credibility than mywebsite123.com because it references my business rather than just any old website.

Let us help you!

Trident is a Leicester based agency and business websites are just one of the full range of website design services we offer. If you’re looking for an effective business website for your small business, you can count on us. You can leave all the technical aspects to us and will benefit from our creativity and skills for your new website. Get in touch today for more information.