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Brand identity pricing can vary widely. An agency might charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. I’ve worked in branding for over a decade. As an independent designer, I’m often able to bring agency-level design and expertise to the same project that has a higher cost elsewhere. Below is suggested pricing for small business clients.

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

More items can be added to the Standard Package. It can be helpful to think of a project in two parts. Phase 1 is the standard brand identity package. Phase 2 is applications. Pricing will depend on the scope of your unique needs. Popular applications include:

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