ABOUT THE CLIENT
Nikki is a business, brand and marketing strategist. At age 27, Nikki left her home country in the U.K. to move to the U.S. and five years later she left her successful career to pave her own path. Her big passion is empowering entrepreneurs to overcome self-doubt and gain the visibility they need to thrive and do work that matters.
ABOUT THE DESIGN
The main focus for this completely Custom Squarespace Design was showcasing Nikki’s Mastermind program! With that in mind, we created an extended sales page that focused solely on the program. We also incorporated CTA buttons strategically throughout the other pages to point visitors back to the exciting new program.
For the feel of her brand, the goal was to make it feel bold and inspirational. Nikki wanted pops of pink, yellow and blue along with the elevated feel of black and white. To make the design unique and fun we incorporated a color powder texture to the background of her website, script text and framing around the imagery.
Q&A with Nikki Groom
What is your expertise or claim to fame?
I get to share my knowledge and support the powerhouses of tomorrow as they explore the roots of their self-doubt, experiment with purpose, and do more work that matters.
What’s the hardest lesson you’ve learned in your business?
Dealing with your inner critic is so much easier if you’re surrounded by people who are rooting for you and want to help you succeed.
What does it mean to you to redesign your website?
It means everything to me. I’ve wanted to do this for the longest time. To me, this website represents not only where I am now in my business, but where I’m going in future.
Why did you ultimately decide to work with GoLive?
It was so great to work with such an incredible and supportive team who truly believed in me and my vision. The team has worked with so many powerhouses, I felt confident that they could work their magic on my website and brand too. The whole process has been incredible.
See Nikki Groom On Squarespace
This content was originally published here.