Like we humans have a language to communicate with each other, search engines have a language to understand the content of websites to display the search results for the users better. This language or script is known as a schema markup language, also called structured data.
It is a standard vocabulary that helps popular search engines like Google, Bing, and Yahoo better interpret the information on your website’s pages. And after grabbing all major key points, it displays the results in the form of rich snippets.
For instance, if you have used how-to schema markup on any of your web pages, the search engine will display rich snippets with additional information like star ratings, reviews, time duration, and many more.
All these things increase the credibility of your page from the outside, which increases the likelihood of clicking your page’s snippet and thus, results in driving more traffic to your website.
And, this is just one of its advantage. Adding schema markup to your website can help you in several ways. In this blog, we will list the top 8 benefits of schema markup to give you a clearer picture of them.
So, let’s get started!
Reasons why you should use schema markup on your website!
Let search engines better interpret your website’s content.
Does Google not know everything? That is the first question that usually comes to mind. Surely there are advanced machine learning techniques and data algorithms that help search engines like Google cache every piece of data from our websites. However, it still needs assistance to interpret better “what our site is all about.” This assistance comes in the form of schema markup.
Schemas tell search engines what type of products or services your website provides, and if they find them relevant according to the user’s query, they display the results to them.
Let your webpage stands out with rich snippets.
Have you ever wondered what the one thing is that makes users click on your page?
Getting ranked in the top results is not enough, though it’s a good thing. But what next?
The answer is rich, credible snippets. If your search snippets carry concise and enough information that the user is looking for, the chances of them clicking on your webpage increase. thus driving more traffic to your website.
For example, when you search for “green smoothie recipe”, you will see rich snippets like the one in the screenshot below. As you can see clearly in the snapshot, there is a title, star ratings, preparation time, and description in the snippet.
Improves your brand appearance in SERPs
With more than 797 types, such as product, event, how-to, FAQ, review, and much more, and 14 data types, you can decide how your brand’s page will appear in search results to the users.
Furthermore, most businesses are not using the full potential of the knowledge graph, which appears on the right-hand side of search results. They contain all the pertinent information, like your business name, working hours, customer reviews, contact number, location, and much more. However, Google only displays this complete information if it believes it is reliable.
Thus, you should consider all this information marked up with structured data and let Google explicitly grab that information from your site.
Helps customers with answering questions
So the whole customer hustle starts when they search for a product, service, or general query. They are continuously looking for an answer or a solution. In such cases, you can use schemas like FAQ or Q&A to streamline the answers to your page’s most commonly asked customer queries.
This will let customers stay longer on your webpage, and if you can resolve their doubts, it will boost the credibility of your website. And this also increases the likelihood of people revisiting your website.
Improves your website’s ranking
Before you start making any assumptions from this heading, let us clarify that schema markup is not the generic parameter of your website ranking. If anyone says so, it’s a myth. However, structured data can indirectly impact your ranking factor.
As told earlier, schema markup helps search engines better interpret your website’s content. This means if Google finds your content relevant to the user’s search query, it might display it in the search results, boosting your site’s ranking.
So, all these are interlinked, and we should not consider schemas as the sole parameter.
Make your content planning more effective.
If you plan to boost your website’s SEO with existing techniques like keyword research, on-page optimization, and creating quality backlinks, here is some bad news for you. Your competitors have already done that.
So, what gives you an advantage over them?
Here again, the schema markup comes to your rescue. It helps you plan your content better and more effectively from the perspective of the rich snippets of the search results.
For example, you can use schema to create content for job postings or use product schema to rank a specific product’s page. And there are many such examples.
Increase CTR (click-through-ratio)
Companies invest money in Google ads to promote their products or services. But here is what they don’t know about:
There is a schema type “product” through which they can markup their product webpage and add a “Buy Now” CTA button. This will let search engines display them on the search results page. This increases the click ratio of your page link, which ultimately saves you money on advertising and drives traffic to your site.
Take leverage of Google’s schema tools.
It looks like schema markups and search engines are helping each other to work together and bring rich results for the users. That is why Google has several structured data analytical tools that can assist you with better schema insights.
For example, there is Google Search Console (which tells the performance of different schemas), rich results testing (which means about the schema’s validation), or JSON (which provides coded data to the server).
How to add schema markup to your website?
To add schema markup to your website, you can either opt for one of the following ways:
Implementing schema markup the right way can help you get tremendous results. Sadly, only a few businesses use this feature and miss out on many opportunities.
But we know you won’t make this mistake, especially after knowing the benefits. So, try to add schema markup to your website without delay and get a competitive edge.
Moreover, in the comments section below, let us know how you want to use the schema markup for your website.
This content was originally published here.