Logo design is one of the first things someone notices about a business. Having the best logo design for your business is a key element to success. Follow this guide to logo design for businesses to become a pro in creating the best logo design.
1. Understand the Business
Creating the best logo design is only achievable when the demographic of the business is understood by the designer. Discover the brand’s goals and ideologies and reflect these in your design.
Take into consideration the types of products the business sells. A customer should be able to look at a logo and understand what the business sells.
2. Make Sketches
Making sketches allow you to alter and explore ideas that will work perfectly within the brand’s audience. Every brand has its personality so capturing this within your design is essential. Sketching allows you to identify the key elements that you need to include within your design.
Sketching forces creativity. Sketching is great to get all the ideas in your head out. It is also great if you are completely stuck, as it enables you to draw that first one to encourage ideas.
3. Carefully Use Colour
Colors create psychological reactions, emoting feelings related to them. For example, blue promotes the feeling of intelligence, hence why Facebook predominant color is blue.
You can grab someone’s attention by using bright colors. Keep in mind these colors should reflect the brand’s personality.
You should also consider tone. The business’s personality could be soft. Therefore using pastel or lighter tones may reflect the business better than using bold block color.
4. Carefully Select Fonts
Typefaces speak of the brand’s personality. It is a good idea to avoid randomly selecting a typeface. Consider drawing out your own if you cannot find the perfect typeface.
Avoid using fonts that are considered gimmicky and use unique and bold or dainty fonts depending on the business. There is no reason not to play around with fonts, especially while you are sketching.
The best piece of advice for a logo designer is the fact that you can find many places on the internet to download high-quality, free fonts and typefaces.
5. Keep it Simple
When designing a business logo it is good to keep in mind simplicity. The person looking at your logo must grasp the message that your business is trying to portray at first glance.
Effective logo design includes the use of one or two colors and fonts. Keeping other elements sparse. You do not want to overwhelm a potential customer at first glance.
The best logo design is simple. This helps the brand’s logo stick in someone’s mind meaning they will remember your business.
Creating the Best Logo Design
Creating the best logo design can be a lot of pressure. You may feel the need to go overboard and use multiple fonts and colors so your design stands out. However, that is not the case and following the tips above you should now be able to create an effective logo design.
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